Burger King
Burger King Bangladesh approached us to increase awareness of their new desserts: ice cream and pastries. Given the common aversion to promotional content, we devised a strategy to make the promotion feel organic and engaging.
Challenge
Overcome the consumers' dislike for promotional content and ensure high engagement and positive sentiment towards the new products.
Solution
We crafted a compelling narrative comparing food in Bangladesh with food abroad, subtly integrating Burger King’s new products into the storyline. The video featured engaging B-roll footage and strategically placed Burger King logos, making the promotion feel seamless and natural.
Results
The campaign was a resounding success, reaching 450k+ users, gaining 300,000 views, 10,000 engagements, and a 43% retention till the end of the video. These metrics significantly outperformed standard promotional posts.
450k+
Users
300k+
Views
10k+
Interactions
Value for the Brand
By leveraging a narrative-driven approach, Burger King reached a broader audience than typical social media promotions. The campaign's high engagement and retention rates demonstrated the effectiveness of our strategy in capturing consumer interest and fostering brand loyalty.