Truviu
Truviu is an ed-tech startup with an app that helps students navigate the tricky world of college admissions in North America. Our goal was to make Truviu the go-to app for all things study abroad.
Objective
Get more people to download Truviu and make it the top choice for students looking for study abroad help.
Challenge
How do we grab the attention of young folks who have the attention span of a goldfish? We needed to convince them to download Truviu.
Solution
We decided to give Truviu a fun, friendly personality that young people could relate to. Our videos were all about keeping things light, with jokes and a fun tone, sneaking in Truviu, and a call-to-action (CTA) in a chill, casual way.
Execution
We created up seven videos covering study abroad topics but made sure they were anything but boring. Truviu got a mention right in the middle, and we added a CTA in the captions.
Results
The campaign was a hit. With over 3.9 million total views, 4 million minutes watch time, 207k interactions, and 15k+ shares, Truviu got 40,000 app downloads thanks to our social media push. This buzz not only boosted Truviu’s user base but also got people talking, making Truviu the go-to app for study abroad info.
3.9M+
Total Views
40k+
Downloads
207k+
Interactions
Value for the Brand
By keeping things fun and relatable, we grabbed the attention of a young audience, leading to a bunch of new app downloads and cementing Truviu’s place as a top study-abroad resource. This success set the stage for future growth and loyal users.